Medical 360 – Avira Life Sciences

A Unified Platform for End-to-End Medical Affairs Execution

Medical 360 is your all-in-one digital solution designed to streamline the entire Medical Affairs lifecycle. From strategic planning to seamless execution, the platform empowers teams to collaborate, align, and deliver scientific value at every stage of the product journey.

Why Choose Medical 360?

Truly End - to - End

The only platform built exclusively for Medical Affairs—covering strategy, planning, and execution.

Digitized Core Workflows

Integrated modules for congress, launch planning, KOL management, scientific communication, publications, and evidence generation.

Tactical and Operational Plan

Translate the strategy into tactics and activities supported by the medical affairs functional teams

Global-Local Alignment

Enable seamless coordination between global strategy and local execution.

Compliance & Transparency Built In

Ensure audit-ready operations with traceable workflows, standardized processes, and real-time visibility.

How It Works: Turn Strategy into Impact with Medical 360

Set the Vision

Start with a high-level Executive Summary aligned with therapeutic goals and medical objectives.

Understand the Landscape

Use Situational Analysis and Significant Events to assess scientific context, competitor activity, and market dynamics.

Plan Smart, Act Fast

Design targeted Tactics tied to strategic priorities. Enable real-time Progress Tracking for every initiative.

Drive Scientific Value

Orchestrate your Evidence Generation, Patient Engagement, and External Medical Affairs activities—all in one place.

Measure & Optimize

Access powerful Reports and insights dashboards to track outcomes, adjust plans, and demonstrate impact.

All connected. All traceable. All in Medical 360.

From Strategy to Scale: How Avira Delivers Digital Transformation

Pre-Configured Foundation

Rapid deployment

Salesforce-native COTS platform with pre-built modules for strategy, congress, evidence, KOLs, and more.

Agile Implementation

Fast time-to-value and scale-up.

Sprint-based rollout by functional use cases. Continuous stakeholder feedback and validation. Integrated with Salesforce tools like Tableau, CRM.

Built-In Change Management

High adoption and organizational readiness.

Role-specific onboarding, adoption workshops, live sandbox training, and-in app help content tailored for MSLs, Med Leads, Ops, and IT.

Analytics & AI-Ready

Real-time visibility and smarter decision- making.

Native Salesforce dashboards, KPI tracking, AI/NLP add-ons for insight tagging, strategic gap detection, and prioritization.

Secure & Scalable

Enterprise-grade compliance and global deployment readiness.

HIPAA/GDPR compliant, GxP-ready, role-based access control, audit trails, versioning, and multi-market scalability.

Testimonials

Best Reviews from Clients

IEGP has helped us increased the conversation among cross-functional colleagues on a key data generation gaps, leading to the enhancement of scientific discussion within the group

I would characterize evidence 360 initiative as a true digital transformation enabler that will increase efficiencies to drive significant value for the organization.

IEGP helped directing resources to evidence generation activities that are strategically more important

Chief Medical Officer

Chair & CEO

Digital & Technology Leader

Behance Arch

Integrated Evidence Generation Leader

Senior Director